A Recap of the GOPEX 2024 Show in Florida!

Alberto Cuellar, the Business Development Director for our North America office, recently participated in the GOPEX expo held in Hollywood, Florida last week.

Esteemed figures from various segments of the fresh produce supply chain shared their insights on strategies to position the industry for garnering and retaining the trust and purchasing influence of conscientious consumers. The event, in addition to offering a comprehensive schedule of networking opportunities, featured an educational program that delved deeply into understanding the motivations of this crucial and expanding demographic. The program covered various topics, including:

1. Retailer & Consumer Perspectives

2. Organics

3. Global Trade

4. Regenerative Ag

5. Innovation & Technology

6. B2C Marketing, and

7. Food Trends

Reflecting on his experience, Alberto stated, "Participating in GOPEX has increased my enthusiasm for staying informed of the most recent advancements in our industry. Engaging with both current customers and prospective clients, I encountered individuals actively seeking an ERP solution to enhance their operational efficiency. I am dedicated to leveraging these valuable insights to actively contribute to the success of our company.”